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Becca Lane just graduated with a B.A. in Journalism in the Magazine Sequence concentration at the Annenberg School of Communications and Theater at Temple University. While pursuing her degree, she freelanced as a writer for,, The Temple News and the local ‘zine, Love Thy Neighbor, as well as contributed to the Coldwell Banker Real Estate Blog. To keep her passion for publicity and music alive, she also freelanced for several musicians and artists.

Prior to moving back to her hometown of Philadelphia to finish up her degree, however, she had attended American University in Washington, DC and then served as the National Tour Publicist for indie record label, V2 Records.

In 2005, she obtained an internship at V2, an offshoot of Virgin Records, in the publicity department. Over the course of the next six months, she was promoted first to a part-time publicity assistant, then to a full-time publicity coordinator, and ultimately to National Tour Publicist. As the National Tour Publicist, she was in charge of coordinating all tour press for V2 Records and Luaka Bop bands (a subsidiary of V2, owned by the Talking Heads lead singer, David Byrne).

Becca has now resumed her career in public relations and marketing, armed with her newly acquired journalism and multimedia design skills in the form of her own company, BeLa Media. Her current clients include: Hoopla Marketing & PR, Can!!Can, Transmar Commodity Group, Divided Heaven (Jeff Berman) and many MORE in the works!


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