Hello world!

February 2, 2010

Hey there!

I just wanted to start this blog off with a bit of an introduction… Then, we’ll get into the good stuff!

My name is Becca Lane and I am 28-years-old. I just graduated with a B.A. in Journalism in the Magazine Sequence from the Annenberg School of Communications and Theater at Temple University. While pursuing my degree, I also served as a freelance writer for SPIN.com, NYLON.com, The Temple News and the local ‘zine, Love Thy Neighbor and have served as a contributor to the Coldwell Banker Real Estate Blog. Connecting my passion for publicity and music, I have also filled some of my spare time freelancing for musicians and artists.

Before moving back to my hometown of Philadelphia to finish up my Journalism degree at Temple, I attended the American University in Washington, DC and then lived in New York City where I quickly moved up the ranks to become the National Tour Publicist for indy record label, V2 Records.

I completed two and a half years at American University with a major in Psychology and a minor in Criminal Justice. My intent was to build a career in Forensic Psychology and I even had aspirations of one day joining the FBI in the behavioral psychology department (think CSI or Criminal Minds!). This dream was cut short halfway through my junior year when my long term boyfriend was tragically killed by a drunk driver. I reevaluated my long term choices and decided to relocate to New York City and try to rediscover myself while pursuing my passions rather than studying a field that drained my passion.

A few months after moving to New York City, I obtained an internship in the publicity department of V2 Records. Two months later, I was promoted to a part time publicity assistant. After another two months, I was promoted to a full time position as Publicity Coordinator and then a few months later, I was promoted to National Tour Publicist where I was in charge of coordinating all tour press for V2 and Luaka Bop (a subsidiary of V2, owned by the Talking Heads lead singer, David Byrne) bands.

After working in the industry for a few years, I decided the time had come to finish my degree. Temple University offered a stellar Journalism program, ranking 21st in the nation, through the Annenberg School of Communications and Theater. The opportunity to be both back in Philadelphia and to earn a degree in a field I had come to love, was the perfect solution. I have now resumed my career in public relations and marketing, armed with my newly acquired journalism and multimedia design skills in the form of my own company, BeLa Media. My current clients include: Hoopla Marketing & PR, Can!!Can, Transmar Commodity Group, Divided Heaven (Jeff Berman) and many MORE in the works!

So, that catches you up to the present… Stay tuned!


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